The Google Sheet Made Me Do It

How I went from ONE day to EVERY day

As a long-time reader of Seth’s blog the fire to write — and publish — daily was kindled many years ago. It is a theme that reoccurs in both his blog posts and in each of the Akimbo programs I have taken part in over the last few years.

My teenage self loved to write and somewhere in the deep recesses of my heart and mind was a desire to write more. You would think that having my own consulting practice would provide the perfect reason to do just that. After all, content marketing and thought leadership is at the heart of it.

It turns out that wanting to do something is not enough.

I was a writing dabbler. I have SO many ideas, thoughts and stories forever running through my head and I felt desperate to get them out into the world. I’d find myself with a little spare time away from non-client facing work, family and other obligations and I’d use it to write a blog post, or produce some marketing ideas, but the following day/week/month I’d be back busy, busy, busy and writing would go on the back-burner again.

Whilst on the back-burner, my desperation would increase. My “wanting it to happen” would go into overdrive. All inside my head. The ideas would come and I would lament the lack of time to get them out of my head. I’d…